Saab - Alles außer Autos.

Role: Creative Producer and Directing DoP

"I am looking for spare parts for my Saab" - this sentiment frequently graces the inboxes of Saab employees, underlining the enduring legacy of Saab automobiles, despite halting production over two decades ago. Saab has certainly left an indelible mark on automotive history, yet its core expertise has always resided in the realm of defense technologies.

We had the honor of producing a short brand film for Saab. The film allows Saab to bid a respectful farewell to its automotive heritage, while simultaneously showcasing the incredible breadth and dynamism of their contemporary product portfolio. This film illustrates that Saab's innovative journey is far from over - in fact, it's more thrilling than ever.

Client Saab Deutschland GmbH
Client Representatives Jessica Frömbgen
Starring Uwe Michael Wiebking
Isabella Ginocchio
Creative Producer / DOP Marius Hoppe
Creative Director / DOP Munir Werner
Camera Assistant Robert Thalheim
Gaffer Joel Thum
On Set Sound Sirius Kestel
H&M Laura Hausmann
Production Assistant Thomas Möhle
Inken Paland
Editing Marius Hoppe
Munir Werner
Sound Design Jonas Vincent
Overview of the film set on a forest road featuring the vintage Saab, lighting equipment, and the production team under a tent.
Side profile of the protagonist driving a classic black Saab convertible through an autumnal forest, scene from the brand film.
Interior low-angle shot: The driver shifting gears in the classic Saab convertible while driving.
The protagonist leaning relaxed against his black Saab convertible in front of the modern Saab company building.
Director Munir Werner and production team Marius Hoppe discussing the next scene in front of the Saab building with the black vintage car in the background.
A friendly Saab employee at the reception explaining the company's actual focus on defense technology to the visitor.
Behind the Scenes: The camera crew filming the dialogue scene at the reception desk, lit by a large softbox.
Close-up of a Saab receptionist reacting with surprise to the request for car spare parts.